Back in 2010, Michelle Obama launched “Let’s Move!,” a national campaign to reduce childhood obesity and help children have healthier lifestyles.
During her time in the Oval Office, an impact that the former First Lady’s efforts created was changing school lunches to have more nutrition. Now, she’s taking on the food and beverage industry.
Obama has launched PLEZi Nutrition — a food and beverage company for children.
According to the company’s website, its mission is to disrupt the marketing of food and beverages to kids.
“So I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside,” Obama, who is the co-founder and strategic partner, shared on the website. “You’ve got to get inside. You’ve got to find ways to change the food and beverage industry itself. So that’s exactly what I’m doing.”
She continued, “I’m proud to introduce you to a new company called PLEZi Nutrition. We’re hoping not just to provide healthy and delicious drinks and snacks for kids, but to jumpstart a race to the top that will transform the entire food industry.”
PLEZi Nutrition’s first product is PLEZi, a drink for children ages six through 12. It comes in the flavors Tropical Punch, Orange Smash, Sour Apple, and Blueberry Blast. The debut product serves as an alternative to juice with high sweetness as it has less sugar and includes fiber and potassium. However, it’s still “delicious,” which will help parents in getting their kids to hop on board.
PLEZi Nutrition details that 10% of profits will go toward the movement of promoting kids’ health.
Obama hopes for the launch to be the start of more people joining in on raising a healthier generation of kids.
PLEZi Nutrition is available for purchase at Target, Sprouts Farmers Market, and Walmart online.