Magic Johnson Becomes An Owner, Investor And Advisor Of SimWin Sports, A First-Of-Its-Kind Digital Sports League
Photo Credit: Isaac Brekken
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Magic Johnson Becomes An Owner, Investor And Advisor Of SimWin Sports, A First-Of-Its-Kind Digital Sports League

If he doesn’t do anything else, Magic Johnson will always be about his business!

The NBA legend turned entrepreneur extraordinaire is officially taking his talents to the metaverse through SimWin Sports as an owner, investor, and advisor.

“I’m so excited to be involved with SimWin, which is blazing a trail in one of the hottest new business sectors and has a great team leading the charge,” Johnson said in an official news release shared with AfroTech. “This multi-billion-dollar business is about to take off and the SimWin model is an excellent way for sports fans to get involved in this groundbreaking opportunity. I look forward to contributing to its growth and success. get ready for the Inaugural Draft Class NFT player drop coming soon. I might just draft one of your players for my team.”

In A League of Its Own

The first-of-its-kind professional sports league allows sports legends, celebrities, and investors ownership of the teams while still leveraging the expertise of fans. Built on proprietary Web3 technology, those immersed in the space are able to join in on the fun by acquiring, training, trading, and selling virtual players.

“From every stage of his career, Magic has inspired as a transcendent superhero for people of all races, but particularly as a black entrepreneur. His transformation from one of the most impactful careers in the history of sport, to an even more successful business leader has inspired generations of minority entrepreneurs like me. We at SimWin strive to follow in his steps as we build this incredibly innovative sports Metaverse,” said Founder and CEO of SimWin Sports David J. Ortiz. “From his first game to his last, Magic crafted the modern NBA into must-watch TV. With his help, SimWin Sports is creating a sports Metaverse that will deliver Showtime to sports fans 24/7/365, so they never miss out on the action.”

The Future Of Sports In The Metaverse

Operating on an AI player performance model, SimWin Sports affords players the opportunity to tap into a business mindset through multiple league revenue streams, salaries, performance bonuses, and more.

Johnson will reportedly unveil the name and brand identity of his Los Angeles Magic football team and basketball franchise in the forthcoming months.