Make room for a sports icon!

The non-fungible token (NFT) space has just welcomed in none other than Serena Williams. And, the platform she’s now joined is right up the superstar athlete’s alley.

According to a press release, Serena Williams has joined as a board advisor for Sorare, an NFT fantasy sports platform.

“NFTs have the potential to be a powerful tool for bringing equity and investment to women’s sports,” Williams shared in a statement. “I’m excited to start working alongside Nicolas and the team because they understand the relationship between athletes and fans unlike anyone else in the category, and I believe Sorare will be setting the culture and tone of the future of sports entertainment.”

Serena Williams' New Role

Building up brands especially ones tied to sports is familiar territory for Williams. Under her new role, she is set to help in “developing Sorare’s relationship with athletes around the world, advising on Sorare’s strategies to expand into new sports categories, including women’s sports, as well as future impact initiatives for making Web3 more inclusive and diverse.”

Sorare's Mission

To continue being a leader at the intersection of fantasy sports and NFTs required exceptional expertise. Therefore, Sorare selected the versatile legend to play a part in how the company plans to revolutionize sports entertainment.

“Serena Williams is among the most important figures in sports and culture, who has redefined the modern athlete and entrepreneur, including her unprecedented early stage investing successes,” said Nicolas Julia, CEO at Sorare. “The strategic counsel that Serena will bring in building one of the most iconic sports entertainment brands is invaluable. I’m thrilled to have her join the team. Together, we’ll forge new ways for fans to engage with their favorite athletes.”

Tech Investments

While her role at Sorare may be new, Williams isn’t new to the world of Technology. Her tech investments include but are not limited to Bitcoin rewards company Lolli and cryptocurrency portfolio monitoring tool CoinTracker.