Teen Rapper That Girl Lay Lay Secures Overall Deal With Nickelodeon
Photo Credit: Instagram / @thatgirllaylay

Teen Rapper That Girl Lay Lay Secures Overall Deal With Nickelodeon

Niki McGloster

Niki McGloster. Jun 17, 2020.

Teen rapper and viral sensation Alaya “That Girl Lay Lay” High just secured the bag.

In an Instagram post on Tuesday (June 16), High announced a deal with Nickelodeon to develop original multiplatform programming, music initiatives, and build cross-category consumer products, Deadline reports.

“So so so soooooo excited to announce that I signed a deal with @nickelodeon and will be doing TV, Music and a bunch of other cool things with the #1 kid network to further my career,” she wrote.

The Houston native has garnered millions of followers with her viral rap freestyles, which attracted a bevy of celebrity supporters, including Nicki Minaj and Nick Cannon.

At age 11, Lay Lay became the youngest female rapper to sign a recording deal under her own imprint, Fresh Rebel Muzik/Empire, according to Deadline. Under the banner, she released her 2018 debut album “Tha Cheat Code,” — along with the deluxe album — for which she amassed close to 60 million views combined on YouTube with hits “Mama” and “Supersize XL.”

In addition to her music and TV business, Lay Lay also owns a signature lip gloss line, Lyrics Lip Gloss.

“I’m so excited to be joining the Nickelodeon family!,” High said in a statement. “I grew up watching Nick and this opportunity is seriously a dream come true. I have the best fans in the world, and I can’t wait to take them on this journey with me.”