Teen rapper and viral sensation Alaya “That Girl Lay Lay” High just secured the bag.
In an Instagram post on Tuesday (June 16), High announced a deal with Nickelodeon to develop original multiplatform programming, music initiatives, and build cross-category consumer products, Deadline reports.
The Houston native has garnered millions of followers with her viral rap freestyles, which attracted a bevy of celebrity supporters, including Nicki Minaj and Nick Cannon.
At age 11, Lay Lay became the youngest female rapper to sign a recording deal under her own imprint, Fresh Rebel Muzik/Empire, according to Deadline. Under the banner, she released her 2018 debut album “Tha Cheat Code,” — along with the deluxe album — for which she amassed close to 60 million views combined on YouTube with hits “Mama” and “Supersize XL.”
In addition to her music and TV business, Lay Lay also owns a signature lip gloss line, Lyrics Lip Gloss.
“I’m so excited to be joining the Nickelodeon family!,” High said in a statement. “I grew up watching Nick and this opportunity is seriously a dream come true. I have the best fans in the world, and I can’t wait to take them on this journey with me.”