Khaby Lame is coming in hot as the newly most-followed TikToker.

According to a press release, the Senegalese-Italian creator has signed off on a partnership with cryptocurrency exchange company Binance.

Khaby Lame Joins The World's Biggest Crypto Exchange

In creative collaboration with Binance, Lame is set to translate his comedic talent that has garnered him over 145 million TikTok followers to “tackle some of the misperceptions around Web3.” Who better than him to make education around crypto — plain and simple.

“I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!” Lame shared in a statement, according to the press release.

He added: “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them.”

Education And NFTs On The Way

With confusion and myths flying around online, Lame and Binance aim to drive crypto awareness and bring the knowledge to a wider audience.

“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption,” said James Rothwell, Binance’s global vice president of marketing.

“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”

The partnership will also launch exclusive Lame NFT collections and bite-sized crypto education, the press release details.

The First TikTok Under The Partnership

On June 30, he posted his debut TikTok with Binance, where he hints to viewers about what’s in store for the near future. 

“Having trouble starting your Web3journey? I want to introduce you @Binance Superhero! Tag your friends who need #Ibinanceman. Not trading advice. See website for riskwarnings,” the caption reads.