SiriusXM’s partnership with Kevin Hart and Laugh Out Loud just got better.
In a press release Tuesday (Sept. 22), the satellite radio giant announced that it will expand its long-standing collaboration with Hart, where the comedian will host new regular and live programs on his SiriusXM channel, Laugh Out Loud Radio.
Also, Hart’s comedy brand and multi-platform entertainment company, Laugh Out Loud, will produce radio shows, podcasts, and on-demand video that will be distributed across SiriusXM’s digital platforms.
“I’m excited to strengthen my and Laugh Out Loud’s relationship with SiriusXM as we continue to innovate and expand our relationship, with new programming rolling out this fall and more series to be announced soon,” said Hart. “
He added, “When we launched LOL three years ago, we promised it would be the future of comedy – and we believe in the power of audio as a key part of our future. SiriusXM has been an incredible partner since day one. With this new deal, we’re providing a platform for comedians to connect with listeners through different audio formats, reaching them everywhere they consume content.”
We are back bitttccchheeesss!!!!! Season 3 of “Straight From The Hart” starts today on @SIRIUSXM channel 96 Laugh Out Loud Radio ….Tues & thurs 4pm pst & 7pm est ….Let’s gooooo pic.twitter.com/G9DCHls4Zl
— Kevin Hart (@KevinHart4real) September 22, 2020
Hart launched his SiriusXM show, “Straight From The Hart,” back in 2019. After the debut of the program — on which Hart clowns around and tackles hot topics alongside the Plastic Cup Boyz, a group of successful comedians, actors, and writers consisting of Will “Spank” Horton, Na’im Lynn, Joey Wells, Harry Ratchford, and Wayne Brown — it became the most popular podcast on Pandora across all genres.
Under the new deal, Hart will record more live sessions of SFTH and interview top comedians for a regular new show on Laugh Out Loud Radio channel 96.
“When Kevin does something, he goes all in, and so we’re absolutely thrilled to enter this exciting new chapter with such a massive talent,” said Scott Greenstein, SiriusXM President and Chief Content Officer. “He’s been wildly successful on the screen, stage, and digital spheres, and now we’re proud to collaborate with Kevin and his company Laugh Out Loud to create exclusive podcasts and to develop together a bold vision of what comedy should be in the audio world.”
The new season of SFTH begins today and will air on Tuesdays and Thursdays at 7 p.m. EST