The beautiful Jordyn Woods continues to level up to greater heights, and, this time, she is adding the role of brand ambassador for Playboy’s Centerfold creator-led platform to her resume.
— MEFeater Magazine (@mefeater) June 23, 2022
Following its official launch in December 2021, Playboy Centerfold has taken off in a huge way. As previously reported by AfroTech, the brand tapped Cardi B as its first-ever creative director in residence. The purpose of the platform is to provide a way for “creators to interact directly with their fans” while also promoting “sex positivity.” It also made a promise to serve as “the next evolution of Playboy’s long history of the intersection of culture.”
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Cardi B's Reign
Thanks to the leadership of Cardi B, the brand has come out of the gate swinging. AT also shared that the “Bodak Yellow” emcee helped Playboy Centerfold make some serious money moves by reportedly growing its revenue by 125 percent.
The company’s year-over-year revenue now sits at a whopping $69.4 million, and it looks like they don’t have plans of letting up any time soon.
“Our strong first quarter with 63% year-over-year growth, robust demand for our iconic brand and consumer products, and continued progress on our digital roadmap for Centerfold, are coming together into one cohesive Playboy ecosystem creating a flywheel driving long-term growth,” said PLBY Group’s Chief Executive Officer Ben Kohn in the announcement of the news back in May.
Ushering In A New Wave Of Excellence
For Cardi, the role of creative director is a “dream come true.”
“It is a dream come true to officially join the Playboy family. I can’t believe this is real,” she said in a previous Instagram post. “For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms.”
We know Jordyn is in great hands at Playboy Centerfold with Cardi B, and can’t wait to see how these ladies continue to turn up the heat!