James Harden Releases New Fragrance Through Body Care Line Co-Founded By The Late Kobe Bryant
Photo Credit: Courtesy of Art of Sport

James Harden Releases New Fragrance Through Body Care Line Co-Founded By The Late Kobe Bryant

James Harden is tipping his hat to the immortal Black Mamba. 

According to Boardroom TV, the Brooklyn Nets superstar has just released a new fragrance through Art of Sport that pays tribute to its co-founder — the late, great Kobe Bryant.

The outlet reports that James Harden worked throughout 2021 on the packaging, coloring, and scent of the fragrance, which he ultimately called “Defy.” Defy is the second fragrance to ever come out by Art of Sport, with the first being “Victory,” released in 2019.

“I named my signature fragrance Defy for every person chasing a dream,” James Harden said in a statement released to the outlet. “I challenge you to keep going until your dreams come true. I picked fragrances to create a smell that’s bold, luxurious, and uplifting. For the packaging color, I wanted something that spoke to Kobe and LA. LA raised me, you can say it raised Kobe, and Art of Sport was born in LA. This one’s for you, Bean! This one’s for the city!”

Art of Sport / Steven Counts

Defy is a fragrance that, according to the outlet, features scents of sandalwood and musk, and is currently available exclusively on Amazon. The scent can be found in Art of Sport’s line of shampoos, conditioners, soaps, and antiperspirants. The company anticipates a rollout to Target later this year.

James Harden is listed as a partner of Art of Sport, but it’s unclear what that means in terms of his role in the company, his share of the development, or any other details.

James Harden: An Art of Sport Partner

As AfroTech previously reported, the Bryant-Stibel venture capital firm was co-founded in 2016 by Kobe Bryant and social entrepreneur Jeff Stibel. They’ve invested in companies like Art of Sport (AOS), ringDNA, and LegalZoom.