The summer is basically here and stuntin’ on the gram is at an all-time high. With all the hoopla around “bawdys” and hoochie daddy shorts for the hot summer months, Instagram is the proverbial meeting place for all things trendy.

Although Instagram may be filled with vain displays, the social media app is bringing variety through its content by launching AMBER Alerts in its feed to help find abducted children.

It's A Serious Matter

Users already often use social media to help spread the news about tragic incidents like child abductions. Now, Instagram’s inclusion of AMBER Alerts will give information directly to its users to share and see details about missing children in their respective areas.

According to an official statement, the development of the feature was a collaborative effort between organizations like the National Center for Missing & Exploited Children (NCMEC) in the United States, the International Centre for Missing & Exploited Children, the National Crime Agency in the United Kingdom, the Attorney General’s Office in Mexico, the Australian Federal Police and more.

“Instagram is a platform based on the power of photos, making it a perfect fit for the AMBER Alert program,” said Michelle DeLaune, President and CEO of the National Center for Missing & Exploited Children. “We know that photos are a critical tool in the search for missing children, and by expanding the reach to the Instagram audience, we’ll be able to share photos of missing children with so many more people.”

More Visibility, More Results

IG will release the new feature to account holders in 25 different countries, including – Argentina, Australia, Belgium, Bulgaria, Canada, Ecuador, Greece, Guatemala, Ireland, Jamaica, Korea, Lithuania, Luxembourg, Malaysia, Malta, Mexico, the Netherlands, New Zealand, Romania, South Africa, Taiwan, Ukraine, the UK, the United Arab Emirates, and the United States.

With the new feature in place, Instagram believes finding missing children will increase if more people know of the missing children. The updated in-feed AMBER Alerts activated by law enforcement will signal people in that area about new cases.