Google is teaming up with leading media company PRX to launch a podcast accelerator created to help increase diversity among podcasters. The Google Podcasts creator program looks to increase access to podcasting through training, education and audio technology to underrepresented voices.
The global accelerator program focuses on training diverse podcasters by providing free tools, and demonstrating their work. Selected participants will receive seed funding, intensive training, and mentorship.
“We want to dramatically change the podcasting ecosystem and support more access,” said Kerri Hoffman, PRX CEO in a news release. “Training is a primary way to close the skills gap that keep many from being successful in podcasting. We hope to elevate more diverse voices and empower others with tools to create and share.”
PRX and other members of an advisory committee will select podcast teams from around the world to begin training in January 2019. Interested podcasters have until November 18 to apply.
Google announced this program in June with the launch of its podcast app for Android users.
“We are committed to lowering barriers to podcasting through education and information sharing,” said Zack Reneau-Wedeen, Product Manager of Google Podcasts. “As we work to bring hundreds of millions more listeners into the fold, we want to play a role in ensuring content is available for all types of global audiences.