People tend to trust videos, assuming that they’re harder to doctor than photographs. However, deepfake technology has proven that to be untrue, and social media platforms now have to wrestle with it.

Recently, a deepfake video of Facebook CEO, Mark Zuckerberg, was uploaded to Instagram. The caption read, “Mark Zuckerberg reveals the truth about Facebook and who really owns the future…”

People began to wonder if Facebook would elect to remove the video. However, the company has decided that it will remain on Instagram, as reported by The Verge.

“We will treat this content the same way we treat all misinformation on Instagram. If third-party fact-checkers mark it as false, we will filter it from Instagram’s recommendation surfaces like Explore and hashtag pages,” a company spokesperson told The Verge.

The Zuckerberg deepfake’s face is slightly muddled, but it does play on some common fears around him and data.

“Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures. I owe it all to Spectre. Spectre showed me that whoever controls the data, controls the future,” the fake Zuckerberg said in the video.

The video was created by artists Bill Posters and Daniel Howe, according to Motherboard. For the video, the artists took images from a September 2017 address Zuckerberg gave about Russian election interference on Facebook.

There’s a lot of irony in that source because Facebook recently allowed an altered video of  Nancy Pelosi to stay up on its site.

Many people wondered if Facebook would make an exception for the Zuckerberg deepfake. However, the company would’ve had been able to go back on its decision without looking extremely sketchy. Essentially, Facebook boxed themselves into a corner.

As the United States gets closer to election season, Facebook is facing increased pressure to ensure there’s no election interference. Part of that involves making sure misinformation doesn’t go viral on its platforms.

The company’s original decision around deepfakes may put Facebook in even more trouble as the election creeps closer.