Facebook first launched its Black Gaming Creator Program in December 2020 to support the gaming community with $10 million over the span of two years. Now, the program has returned for its second year and applications reopened on Aug. 23.
“We’re excited to reopen applications for the Black Gaming Creator Program’s second year and are eager to see the next wave of great gaming creators at Facebook Gaming,” said Facebook’s Global Director of Gaming Creator Partnerships Luis Renato Olivalves in a statement. “With many new partners in the first year, this program is proof of the growing excitement for entertaining, diverse and creative personalities and new communities within game streaming.”
Along with its commitment of $10 million in funding, according to Adweek, the program’s benefits include official partner badges, early access to new streaming features and tools, exclusive access to a private Facebook gaming group and events, bi-monthly mentorship and training summits, and more. Each of the benefits focuses on helping with accessibility to resources in which creators can expand on their streaming content, network and audience.
The Black Gaming Creator Program was initially created as a part of Facebook’s $200 million commitment to Black-owned businesses and organizations, in addition to its $25 million commitment to support Black creators. Since its inception, it has become more than just gaming. It has transformed into a flourishing community and space where the next generation of gamers can whole-heartedly express their creativity, discover their calling in life and even turn their passion into a career.
“For the majority of my life, I struggled to find what I wanted to do,” said first-year participant The Fierce Diva. “However, the central concept to my professional endeavors was assisting or advocating for communities in need. Through streaming, I found that I could do this at a broader scale and build a community for people to become better versions of themselves.”