A sponsored picture is worth a million dollars. Just ask Beyoncé, Dwayne “The Rock” Johnson, and professional footballer, Neymar.
According to Hopper’s annual Instagram Rich Lists, Johnson has officially dethroned former billionaire Kylie Jenner as the highest-paid celebrity on Instagram, says ELLE Australia. With each post the Hollywood A-lister and wrestling icon rakes in a cool $1,015,000 while Jenner pockets just under the seven figures.
“Following the unceremonious stripping of her billionaire status by Forbes, Kylie Jenner has been dethroned after two years on top,” Hopper HQ wrote in a blog post.
To round out the list, whose results are calculated based on internal data, agency rate cards, and public information, Beyoncé ranks No. 7 with $770,000 per post. Though Neymar comes in at the bottom of the top 10, he takes home $704,000 every time he shows his roughly 139,000 followers his abs.
Check out the full list here.