Comedian Druski is using his influence to help expand Gopuff’s reach.

Druski, who is also an actor and entrepreneur, is partnering with the digital delivery service in a multi-year strategic deal that includes an equity stake.

Before The Deal

On Friday, Oct. 9, Gopuff announced the partnership, which will see Druski work with the brand to introduce exclusive products and create special consumer experiences for his audience. He will also help expand the company’s reach through his Coulda Been Records and 4Lifers Entertainment properties.

“Gopuff has always been my go-to platform, so partnering together felt like a natural next fit,” Druski said in a statement. “I’ve watched Gopuff redefine the commerce industry, and I’m proud to bring my creative ideas to the table and work together with the team to deliver unique products and experiences for their consumers.”

Gopuff delivers convenience store essentials, including snacks, beverages, personal care, pet supplies, and alcohol, directly to customers’ doors in as little as 15 minutes, per its website.

The partnership builds on Druski’s existing relationship with Gopuff, which he uses to get snacks, groceries, and everyday essentials delivered whether he’s at home, on tour, or on set, the press release states.

“Druski has created an entire entertainment universe by understanding culture and connecting with his audience in a way that feels authentic,” Yakir Gola, co-CEO and co-founder of Gopuff, said. “We see this as a true creative and commercial partnership. Our role is not to simply appear in Druski’s world, but to help add to it, while building entirely new ones together.”

Gopuff works with talent to develop and distribute their own brands, combining creators’ audiences, ideas, and intellectual property with the company’s product development and distribution capabilities, per the press release. Druski joins a roster of celebrity partners that includes NBA star Giannis Antetokounmpo.

“By pairing Druski’s creative vision and audience with Gopuff’s infrastructure, merchandising and distribution capabilities, we can turn great entertainment into products and experiences fans can access instantly,” Gola added.

From Humble Beginnings To Forbes

Druski’s Gopuff partnership comes as he continues to build his career on his own terms. From propping up his mother’s phone to film skits to turning industry rejections into motivation, the comedian has grown a loyal following of more than 30 million and an estimated $20 million in earnings, AFROTECH™ previously reported. He was also named to Forbes’ 2025 and 2026 Top Creators lists and TIME’s 100 Next 2026 list, all while self-funding his ambitions.

His brand partnerships include SNIPES, Nike, Beats by Dre, Raising Cane’s, Mountain Dew, T-Mobile, and Dunkin’ Donuts.

However, his rise has not come without setbacks. During an appearance on “The Diary of a CEO” with host Steven Bartlett, Druski explained how rejection from brands and major streaming platforms, including Netflix, Amazon, and FX, fueled his determination to invest in himself, AFROTECH™ noted.

“I eventually said, if I’m getting money from these companies and they’re paying me, instead of going and buying a car or another house or maybe nice jewelry and all this stuff, I’m going to invest in myself,” Druski said on the podcast.

He said companies are now engaged in a “bidding war” to acquire his shows, emphasizing the importance of believing in his vision before others could see its potential.

“If you don’t see the vision yourself, you’re almost doing yourself a disservice. It has to start with you,” Druski added, per AFROTECH™.