Diddy Named As An Advisor To Start-Up Hologram Company - Proto, Inc.
Photo Credit: Kevin Winter/Getty Images
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Diddy Named As An Advisor To Start-Up Hologram Company - Proto, Inc.

Seeing some people despite their availability to be there in person has just gotten easier.

Proto, Inc. (formerly PORTL) and Diddy have joined forces, announcing that the Bad Boys founder is an advisor to the holoportation firm. Porto operates in numerous industries that include but is not limited to entertainment, education, retail, fashion, and marketing.

Sean Combs invested in Proto’s advanced proprietary technology that allows interactive holoportation possible. The company’s technology allows any person to “beam” to any location in real-time when they cannot be there physically.

The hip-hop mogul was first introduced to the holoportation technology when he beamed from Miami to Los Angeles to sing happy birthday to his son, Christian “King” Combs.

“Sean Combs has always been an inspiring pioneer in music and business, constantly changing the game with whatever he does,” said David Nussbaum, CEO, and Founder of Proto Inc.

“We were honored to bring his family together last Spring, and it became the perfect example of how Proto connects people for meaningful, emotional interactions, unlike any other technology. We’re so excited to be working with him as we continue to make the future a reality now,” Nussbaum continued.

According to a report by Music Business Worldwide, Proto has already been used by Ellen DeGeneres and Usain Bolt and brands like AT&T, T-Mobile, Kia, and H&M.

In addition to its use by notable celebrities and businesses, Proto was used at NYC.FT and Miami Crypto Experience.

Diddy was one of several people that participated in Proto’s Series A financing with TRUE Capital Management at $12 million. Other investors included Tim Draper (Tesla, SpaceX, Twitch), early Uber investors Jillian Manus and Mike Walsh of Structure Management, Migos’ Quavo, and several past and present pro-athletes such as Marshawn Lynch, Albert Pujols, Robert Griffin III, Luke Walton, and Breanna Stewart were among the investors in the Series A round.