Jay-Z-Backed Unblocked Teams Up With Primary Wave To Drop New Cypress Hill NFTs
Photo Credit: Primary Wave

Jay-Z-Backed Unblocked Teams Up With Primary Wave To Drop New Cypress Hill NFTs

Cypress Hill is, in fact, going out like that.

In a press release announcement, it was revealed that the iconic hip-hop group and Primary Wave music have teamed up with Unblocked, a premier NFT company, to launch their first collection of NFTs. Following the release of the Cypress Hill NFTs, Primary Wave will launch a full line of NFTs featuring most of their other artists, including Prince, Bob Marley, Boston, Alice Cooper, Stevie Nicks, Luther Vandross, Frankie Valli and the Four Seasons and Olivia Newton-John.

Unblocked’s goal is to democratize the NFT space, which will make it easier for collectors to get their own piece of digital history from their favorite artists.

“Unblocked’s founding team’s vast knowledge and experience in tech, blockchain, and cryptocurrency made them an incredibly compelling partner for us,” says Natalia Nastaskin, Primary Wave Music’s Chief Content Officer, in the press release announcement. “We are seamlessly aligned on our collective approach to building fan communities based on engagement through serialization and gamification of digital collectibles. We could not be more excited about our platform’s launch with Cypress Hill, to be followed by a steady pipeline of artists who are passionate about serving their fan bases with unique and dynamic drops.”

The company has created NFTs with Cypress Hill to promote upcoming milestones for the iconic group. Fulfilling the goal to offer NFTs linked to fan-shared experiences, some Cypress Hill NFTs will allow fans to memorialize their experience at real-life events, while collectors and fans who can’t attend those events can buy collectible NFTs on their store at www.inrhthm.com. All Unblocked NFT experiences aim to also build fan communities with exclusive rewards such as talent meet-and-greets, signed merchandise and recording sessions with artists.