Sean “Diddy” Combs has never been afraid to be a change-maker in the art world. Now, through his CÎROC Ultra-Premium Vodka he’s changing the game yet again.
“The stories and voices of the people in our community should be celebrated every day of the year, not just one month,” said Combs, in a statement. “Through #CIROCStands, we’re showing everyone the Black excellence that drives our communities.”
In the press release announcement, it was revealed that the popular vodka brand has released its latest #CIROCStands collection. This iteration will focus on what they’re calling “disruptive art murals” throughout Atlanta, New York City, and Miami, and they’ll be painted by emerging Black artists.
CÎROC will be teaming up with Jordan Watson, better known as “Love Watts,” for this initiative. Watts curated murals that feature depictions of diverse examples of Black excellence such as actress Tiffany Haddish, celebrity chef Richard Ingraham, tailor to the stars Teheran Jones of Exclusive Game, and stylist Zerina Akers.
Each game-changer was paired with a mural artist in their native city. Mojo in Miami, Andre Trenier in New York City, Kezia Harrell in Los Angeles, and Markeidric in Atlanta showcased modern Black excellence through eye-catching visual art while bringing some much-needed color to local communities.
Through this initiative, CÎROC is also making a donation to The Black Artists + Designers Guild (BADG) to help support their mission to build a more equitable and inclusive creative culture.