As of recently, more and more companies are shifting their focus to highlight the work of Black women.

In the spirit of uplifting Black women, Barefoot Wine has announced that it will be launching a new platform called #WeStanForHer, to spotlight the “collective beauty and power of Black women,” according to Black Enterprise.

The winery company will also be partnering with the New Voices Foundation, a nonprofit organization dedicated to the advancement of WOC entrepreneurs. Together, they’re unveiling two new business grants — the COVID-19 Business Recovery Grant for hair salons and the Barefoot Beauty Grants for brands and services, Black Enterprise reports, both solely focusing on Black women-led businesses.

“New Voices Foundation is excited to partner with Barefoot in support of Black-owned beauty companies which, like many Black small businesses, have been hit particularly hard by the COVID-19 crisis and ongoing economic uncertainty around the country,” said Richelyna Hall, Director of New Voices Foundation in a press statement. “With Barefoot’s support, we can continue to make investments in women of color entrepreneurs through our PACE (Purpose.Access.Capital.Expertise) model with targeted learning, coaching and mentoring opportunities for their businesses.”

According to their blog, Barefoot Wine will be donating a total of $82,500 through grant money and mentorship to provide additional business resources for Black women entrepreneurs.

In addition to the two grants, this newfound partnership also includes an original conversation series appropriately titled “We Stan For Her,” celebrating Black women sisterhood, self-expression, and beauty. The series is set to launch later this year.

The purpose of this new platform is to not only celebrate Black women but make sure their voices are heard and their work doesn’t go unnoticed.

“Barefoot is committed to listening to and amplifying the voices of Black women, and we are proud to launch We Stan for Her to encourage important conversations and celebrate authentic experiences,” said Shannon Armah, Marketing Strategist Lead for Barefoot, in a statement. “Through our partnership with the New Voices Foundation, we will continue our support and highlight the community, making an impact on businesses led by Black women.”

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