Mike Tatum

Starting a business is one of the toughest things many of us will do in our lives. While some choose to do it alone, others decide to find a co-founder (or several). There are a few questions you should ask yourself if you’re deciding whether or not to bring in a co-founder to help you execute your vision. Can you hold yourself accountable? Every new startup hits a point, or several, where it doesn’t seem like it’s going to work, and it’s easy to convince yourself that there is no way forward. Having a partner keeps you accountable — because now business failure doesn’t just affect you, it also affects the people you convinced to invest their time and money into the vision. It’s similar to a relationship with a personal trainer. You’ve shared your fitness goals with them, and they’ve held you accountable, even when you were exhausted. Quitting would mean facing the embarrassment of telling your trainer that you’re giving up. The small discomfort of quitting is what pushes people to...