Kara Elyse Henderson

While some runners only need fresh air and a familiar path to get into the zone, others require more motivation. Identifying with the latter group, 26-year-old Destin George Bell developed an application, Card.io , to encourage himself and others like him to get outside and be active. The gamified fitness tracker launched in 2022 and transforms users’ outdoor walking or running into a giant interactive team-based game like Turf War or Capture the Flag. Like Strava and Garmin, it monitors pace, distance, calories burned, and more. It also integrates with those platforms, enabling users to upload completed routes from those trackers into Card.io to compete with others by claiming the parts of town they move in. If you haven’t heard about the app or Bell yet, you probably will soon. The company made its television debut on Friday, Oct. 18, during the Season 16 premiere of the Emmy Award-winning show “Shark Tank.” Pitching on the show is a significant achievement, as less than 1% of...