From retail to streaming, Amazon has made its mark and been successful in just about every sector its wanted to be a part of. The restaurant delivery market, however, has been different.
Today Amazon announced that its ending its Amazon Restaurants service at the end of the month, according to Geekwire. This takes the tech giant out of a market that was already dominated by companies like Uber, Postmates, and Grubhub.
Amazon first launched its restaurant delivery service in 2015. It started out in Seattle, but has since spread to over 20 major cities across the United States.
With Amazon Restaurants, Prime members were able to order meals from the company’s website or through the Prime Now shopping app.
“As of June 24th, we will be discontinuing the Amazon Restaurants business in the U.S.,” an Amazon spokesperson told GeekWire in a statement. “A small fraction of Amazon employees are affected by this decision, and many of those affected have already found new roles at Amazon. Employees will be offered personalized support to find a new role within, or outside of, the company.”
Amazon’s decision to end restaurant delivery in the United States isn’t a total surprise. The program used to be offered in London, but Amazon canceled that this past November, GeekWire reported.
Amazons’ workplace lunch delivery service, Daily Dish, will also discontinue. However, the company isn’t totally leaving the food industry.
Amazon has invested in Deliveroo, a U.K. delivery app. In addition, Amazon will likely continue growing its grocery delivery business.