It was never about the money for tennis legend Serena Williams. During an interview on Bloomberg Originals’ “The Deal” podcast hosted by Alex Rodriguez and Jason Kelly, she recalls forgetting to pick up her award checks after winning tournaments, necessitating friendly reminders from her accountant. “When I started tennis, first of all, I’m from Compton, CA, and I remember playing on these courts, and my life was great. I never felt like I needed anything. So for me, money was never a motivation,” Williams told the hosts. “I remember when I first started, back in the day, they used to write out checks after you won your tournament. And I would always forget to get the checks. And so at the end of the year they would always have to say, ‘Serena, we have all these checks for you.’ I’m like, ‘Oh my God.’ And at the time, I had an accountant who would be like, ‘Serena. They sent me all these checks that you would forget to get from the tournaments.'”   Instead, Williams was more focused...

NBA legend Michael Jordan is enlisting a team of athletic superstars as co-owners of his award-winning tequila company. In a press release shared with AFROTECH™, the NBA Hall of Famer has tapped Serena Williams, Derek Jeter, and a host of other athletes and sports enthusiasts as investors in his award-winning portfolio of luxury tequilas, Cincoro Tequila. “Cincoro has always been special to me because of the authentic friendships we’ve established around enjoying Cincoro and spending time together, designing it, experiencing it, and tasting it. We are constantly striving for greatness,” Jordan, co-founder of Cincoro Tequila, said. “And now that we’re welcoming in some of my closest friends to the business, I’m looking forward to this next era of Cincoro alongside this all-star team.” The company’s new ownership group, Team Cincoro, also includes RedBird Capital Partners Founder and Managing Partner Gerry Cardinale; The Lerner Family, owners of the Washington Nationals; former NFL...

Serena Williams’ legacy extends far beyond her greatness on the tennis court. Following her retirement in September 2022, Williams focused more of her attention on the investment arena. With over a decade of investment experience, she took a pivotal step in 2014 by establishing Serena Ventures, a venture capital fund specifically designed to champion women and underrepresented founders, according to its LinkedIn profile. “I invest in a lot of companies, early companies, and I’ve always done this. I’ve actually been investing for over 14 years and just been an entrepreneur while I was playing tennis. It’s super important for me to make a plan B while I was doing my plan A,” Williams explained in a TikTok video. The VC endeavor resulted from Williams discovering the evident absence of venture capital directed toward certain demographics, which prompted her to become a vessel for change. As noted on its website, the company’s portfolio comprises 79% underrepresented founders, 54% women...

Serena Williams’ daughter Alexis Olympia Ohanian, Jr. has made history once again!

Most people envision how exactly they’re going to spend their first big check once they receive it. In Serena Williams’ case, it was the opposite situation.

SoLo Funds seems to have a lot to celebrate. According to a press release shared with AfroTech, it is now the first Black-owned personal finance platform to reach over one million registered users.

Who better than Serena Williams to help other athletes through their physical recovery?

Calling the right shots isn’t hard for Serena Williams.