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Patreon has created a new program to help underserved creatives get themselves and their ideas funded. The creator-focused membership platform has announced Pull Up — an incubator to help creators of color not only gain access to capital but also resources and community to grow sustainable and profitable businesses — according to a press release. Anyone who identifies as a creator/ creative of color is able to join the community. Pull Up is supported by and builds on experiences of some of the biggest creators of color driving culture today including Issa Rae’s HOORAE, Amanda Seales’ Smart Funny & Black, Durand Bernarr, Jade Novah, Nicole Cardoza, Tim Chantarungsu, Blair Imani and Tina Yu, and more. “We are excited to be a part of Pull Up, powered by Patreon’s Creator Success team, who continue to be a champion for HOORAE on and off the platform,” said Issa Rae, creative partner for Pull Up powered by Patreon, according to the press release. “We share a core set of values in...
Joe Budden has been making moves since ending his exclusive Spotify deal last September, adding two new podcasts to The Joe Budden Network and inking a Cash App sponsorship. Now, he’s moving the network and along with his signature podcast to Patreon, and has been announced as an advisor and head of creator equity, reports The Verge. While his signature podcast — The Joe Budden Podcast with Rory & Mal — will remain available for free on Apple Podcasts, YouTube, and SoundCloud, listeners will also have the option to access additional content with a subscription to the Joe Budden Network Patreon page. “Every step along the way in my career, I’ve been either underpaid, undervalued or just without the information because they don’t make it transparent to creators, especially young ones, the same young ones that they target,” Budden said, according to Billboard. “The goal since maybe my last album has been to find what true value is. The system is still all the way broken and we’re...
Streaming giant Spotify is getting new leadership to guide its artist-focused platform and app. To help lead this project, the global streaming company has named Camille Hearst — a digital creator-entrepreneur and seasoned tech executive — as Head of Spotify for Artists — a resource that allows artists to manage their presence on the platform, promote new releases, explore statistics, insights, and other educational resources, Variety reports . In her newly-appointed role, New York-based Hearst will manage a cross-functional team that includes product, tech, design, user research and more, according to Variety . She will report to Charlie Hellman –Spotify’s VP and Head of Marketplace — while also having a chance to work closely with SoundBetter , the world’s leading marketplace of professional engineers, singers, and producers. An excited Hearst shared the big news yesterday via Twitter: Exciting news! I’m joining Spotify as the Head of Spotify for Artists. In this new role, I’ll...
Rapper Talib Kweli is the first artist to release an album on Patreon , a content subscription service — says Variety . Though other smaller acts have offered their musical efforts on the platform, Talib is the first major musician to launch a Patreon rollout. His new album “Cultural Currency” will be available to fans via three tiers, ranging in price from $5 per month to $25 per month. View this post on Instagram A post shared by Talib Kweli (@talibkweli) In addition, each option offers unique benefits, including exclusive access to one new track dropping every month for 12 months and merch. “When the music industry told me no, I built an industry around myself. Working with Patreon is the next step in this evolution,” he said of the partnership. “Patreon was created by artists for artists. I am proud to be born who I am, but my chosen tribe consists of artists and people who love art. Sharing my art on Patreon allows me to connect with my tribe in amazing and innovative ways.”...
Facebook’s Fan Subscriptions is meant to be a Patreon competitor, but the service may not actually benefit creators. Facebook wants to take six times more revenue than Patreon itself does, according to policy documents obtained by TechCrunch. Last March, Facebook announced its Fan Subscriptions feature, where people can subscribe to their favorite creator’s content for $5 a month. Originally, it was only open to 10 creators across the US and UK, but Facebook is beginning to expand. The service is obviously comparable to Patreon , where fans subscribe to a creator’s platform in exchange for exclusive content. However, on Patreon, creators charge their own prices and can have different levels. So, fans can pay more to be at a higher level, where they have access to more exclusive stuff. But, where Patreon takes only 5% percent of subscription revenue, Facebook wants to take 30%. Not only does Facebook want to take a big cut, but it can also offer “discounted or free trials for fans...
Patreon helps content creators sell monthly content subscriptions to its fans. Currently, 2 million patrons are backing more than 100,000 of their favorite creators on the platform. Kit is a startup that launched with the idea to help people discover products worth getting while influencers are able to share their favorite products and earn revenue from the sales. With Patreon’s recent acquisition of Kit , monthly subscription packages will now be able to offer so much more in the way of merchandise, which will further encourage subscriptions at higher monthly tiers than before. With the acquisition, Kit, which has raised $2.5 million since it was founded, is able to continue its commitment to “connecting creators and fans and followers and to making it easier to reward creativity and expertise.” Patreon, which has a valuation of nearly $450 million, plans to build an open merchandise provider platform. Creators who are already using Kit will not lose their revenue streams during...
In a significant shift, the social media platform Twitter has officially rebranded. Twitter is now “X” as the company seeks to encompass a broader range of services and better reflect its evolving identity. Since Elon Musk’s takeover of the platform in 2022, the social media app has seen significant changes as it appears to re-engage with users who have since moved on to TikTok. “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app,” said Musk in a “tweet.” He adds, “The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world.” What Does Musk Have In Mind For Twitter? Much like the super app WeChat , Musk’s rebranding of Twitter to X aims to do everything a consumer can think of. From...
For Ryan Leslie, being a millionaire seems to come easy. After all, this is the man whose career was launched into the stratosphere when he worked on various Bad Boy Records projects while attending Harvard University. Remember Cassie’s “Me + You”? That was a Ryan Leslie creation. But, as he previously told Complex Magazine, he really started making his bones when he got a mentor to teach him the ropes about investing. “I remember a conversation I had with my mentor,” he said. “I said, ‘Hey look, man. I took your advice and man, $100,000 to $350,000. I’mma cash out and get something nice for my mom.’ And he gave me the ultimatum at that time– he said, ‘Ryan, listen. You can go ahead and cash out, give something nice to your mom. We’ll shake hands and I’ll never teach you anything again. Or, you figure out a different way to give something nice to your mom and hold onto that investment, and we’ll check in every single year around tax time and we’ll see what it grow[s] to.’ And when...
In less than a year, Rory Farrell and Jamil ‘MAL’ Clay have gone from being supporting acts on the popular Joe Budden Podcast to carving out their own lane in the digital space and securing a $10 million bag. If there’s ever been a better example of the saying “what’s for you is for you,” the success of the New Rory & Mal podcast would be it. On November 2, the New Rory & Mal podcast made its debut on Stitcher’s More Sauce label just months after a public, yet messy, split from their previous platform. AfroTech got the chance to speak with the duo about their new Stitcher deal, life post-JBP, and how other aspiring podcasters can get turn a hobby into a lucrative business. When Rory & Mal began their podcast journey roughly six years ago, they had no idea it could transform into a career. It wasn’t until they sat with the late Combat Jack, who is credited for spearheading the hip hop podcast industry, that they realized its potential. “[At first, podcasting] was just some fun thing...
Thursday was sad day for fans, rappers, and content creators alike as OnlyFans announced its decision to ban explicit content from its platform. The ban, which will be effective October 1st, 2021, is part of its new policy, which it says it will continue to release details on in the coming weeks. “In order to ensure the long-term sustainability of the platform, and to continue to host an inclusive community of creators and fans, we must evolve our content guidelines,” OnlyFans said in a statement. Content creators on the site already started confirming that they’ll be using alternative platforms to advertise their adult entertainment content. When onlyfans fails you, I have @realFansly follow for my fun stuff https://t.co/Q5HRL5bX8a — xoAeriel (@xoAeriel) August 19, 2021 Going to analyze the onlyfan situation tonight on Here from a biz perspective -(preview: payment processors are the worst) Also nudity WILL BE ALLOWED even after Oct 1st, so my fans are gonna be HAPPY 😊 — Kaitlyn...
OnlyFans is no longer just only for adult content. The streaming service wants a new reputation that pushes a different agenda for its creators — starting with its app. According to several reports, OnlyFans — which has only previously been accessible through its website — created a brand-new app earlier this year that offers videos with some of its biggest creators. What comes as a surprise from the notoriously explicit platform is that its new app shows no nudity. That’s right, OnlyFans is getting wholesome to add its services to Apple and Google app stores. The ad-free app is called “OFTV” and it officially launched back in January, but this week OnlyFans says that it’s marketing the app to attract those who aren’t already subscribed to the streaming service. It reportedly offers a library of over 800 videos that includes original content from chefs, yoga instructors, podcasters and more. It even features an original series called “Unlocked” that shares conversations with...
We all know that creatives have been running the world, but now they can also run up a check thanks to technology! Creative industry leader and host of Claima (which is short for “claim a seat at the table”) Stories, Bimma Williams knows exactly what it means to be able to use technology to your advantage to claim a seat at the table. “It’s changed everything,” he told Black Tech Green Money host, Will Lucas. “I think back to the time of this creator kind of community that’s happening in the midst of creative economy.” He further explains that from his point of view, around 2010 and 2011, the world saw Facebook mature, Instagram began to come online and Twitter was already mature. He said people had pretty large followings but didn’t have a chance to really cash in from a monetization standpoint. “When you think about today and how those tools have really advanced to how you can literally have something like a Patreon account where you can get a subscription model going for yourself...
In honor of International Women’s Day, we here at AfroTech thought it was only fitting to recognize the work of 31 Black women in tech. Too often, Black women’s accomplishments, especially in the technology field, are overlooked or overshadowed. We encourage you not only to check out these women’s profiles and businesses but also to help shine a light on other Black women in tech this month and throughout the rest of the year. Check out the list of 31 Black women in the tech sector below: Asmau Ahmed, CEO of Plum Perfect, an app that helps women find beauty products in line with their skin tone Sheena Allen, Founder and CEO of CapWay, which works to service the underbanked Shellye Archambeau, Current Board member of numerous tech companies, former President of Blockbuster.com, and CEO of MetricStream Angela Benton, Founder and CEO of Streamlytics, which helps make transparent what users are consuming on streaming services Jean Brownhill, Founder and CEO of Sweeten, which helps to...
Content is ubiquitous. That’s great for consumers who devour streaming audio and video voraciously each day. But it’s a mixed bag for content creators who have to cut through the clutter to have their creative work seen and heard. To be fair, not all content is good content. But everyday content creators are often competing with established television, film production, and record companies on the same platform for the same eyeballs. And even the talented aspirants often struggle to stand out. Historically, many young Black Americans have gravitated towards sports or entertainment as career choices. And with platforms like YouTube, where anyone with a smartphone can quickly showcase their singing, rapping, or dancing ability, dreams of fame and fortune feel closer than they’ve ever been. Many aspiring musicians start by putting their music out there on streaming platforms like SoundCloud, Spotify, and YouTube. Doing so is a good start. But, understand, streaming revenue from these...