JetBlue has announced a new contest, but their entry requirements may seem a little odd. In order for users to participate, they have to delete all of their Instagram pics, as TechCrunch reported.

For their new “All You Can” contest, JetBlue will pick three winners to receive a year of free flights on their airline. After deleting all of their Instagram pics, users enter by posting a photo using JetBlue’s template.

There’s no explanation as to why you have to delete all of your old pics in order to enter JetBlue’s contest. Instagram does allow you to “archive” photos instead of outright deleting them, so they can be brought back later.

“First, clear all your Instagram pics. Don’t worry, if you win you’ll be able to post pics from everywhere we fly” the company said on its website.

In addition to using JetBlue’s template, the contest requires you to tag @JETBLUE and use the #ALLYOUCANJETSWEEPSTAKES hashtag, so it’s not like the entry can really be lost on your profile.

However, the contest is obviously a promotional tool for JetBlue, so it’s likely that the company wants to maximize by making their promo the only visible photo across Instagram profiles.

But, if you’re not super attached to your Instagram content then it may not be a bad contest to try entering.

The contest is open to legal residents of the United States and Puerto Rico who are at least 18 years old. All entries were due before 9:00am EST on March 3, 2019, according to JetBlue’s site.

For the contest, your Instagram will have to be kept empty (aside from the contest entry) and made public until March 8th.