Nowadays, content creation on digital platforms is our main source of news and entertainment. If you’re not navigating the YouTube wave in 2024, you may find yourself behind the current.

In the ever-changing digital landscape, YouTube has proven to be a dominant force. From its continuous feature expansion and rapidly growing global audiences, not only are content creators achieving success, but businesses are as well.

Years ago, many may have foreseen YouTube blasting off the way in which it has, becoming a lucrative platform. But there may be some who question, why?

YouTube makes it effortlessly efficient for content creators to share their content with massive audiences across the globe. In addition, to there being a wide range of content to choose from. YouTube allows content creators the bandwidth and opportunity to entertain audiences, showcase their talents all while building lucrative careers and brand partnerships.

There are countless YouTube users (YouTubers) who have made a name for themselves, sharing not only engaging but immersive content on the platform generating millions of views. YouTubers are consistently growing in popularity, becoming rich (richer) and now taking their rightfully earned place next to famous people and major entertainment stars.

That being said, curious to know who the richest YouTuber is in 2024? That would be Jeffree Star, who has an estimated net worth of $200 million.

Who Is Jeffree Star?

If you’ve ever watched a make-up tutorial on YouTube chances are, you’re familiar with Jeffree Star. He’s well known across the globe for his cosmetic line, make-up tutorials, beauty product reviews and larger than life personality, which has played a pivotal role in his success. Jeffree Star has transformed YouTube fame into a thriving business empire.

His loyal fan base and diverse revenue streams, which includes his cosmetics brand Jeffree Star Cosmetics, continues to earn him substantial income by the millions. Jeffree Star has also invested in the cannabis industry, real estate and merchandising.

Jeffree Star has an astounding 15.8 million subscribers on YouTube and a whopping net worth of $200 million, with an estimated $250 million anticipated by the end of 2024.

Did Jeffree Star Jumpstart His Career In The Make-up Industry?

Jeffree Star started off in the music and entertainment industry, recording a song with award-winning rap songstress Nicki Minaj. Myspace is yet another digital platform which played a role in putting Star on the map. Social media started it all for the millionaire make-up icon, who used Myspace to promote his music career and became the most followed person on the site by the year 2006.

In 2009, Jeffree released his first and only studio album entitled ‘Beauty Killer’ which included a song with Nicki Minaj called “Lollipop Luxury.” During his music career, Jeffree also signed to a label by artist Akon, who referenced Jeffree Star as being the next Lady Gaga. Jeffree also made a cameo in the music video for a song entitled “The River.” However, in 2013, the mogul took another route, leaving the music industry behind.

Jeffree Star Is Here To Stay

If you’ve ever questioned the trajectory of Jeffree Star, he’s here to stay. As of to-date, he earns more than $18 million on YouTube and remains a force in the make-up industry, earning about $100 million annually, cosmetically.