By keely aouga
As we continue to dive deeper into a digital era, it is important that you take control of your digital footprint.
Regardless if you are a content creator or you work at a hedge fund, maintaining a level of professionalism on your social media platforms matters.
Everything you post online remains on the internet. Here are ways to run a professional social media account to accurately represent your brand.
Identify which social media platforms best align with your industry and target audience.
For example, LinkedIn is for professional networking and Instagram is for visual portfolios.
Choose a username that is easily recognizable and consistent with your professional identity. Using a high-quality professional headshot presents a positive image.
Be sure to include a bio as an introduction to your brand. The length will vary depending on the limit given by different social media platforms.
Share informative, engaging content related to your industry, including articles, insights, industry news and case studies.
Join discussions and build connections with people in your target audience. For example, engage with your comments section.
Most importantly, remember that your social media profile is a reflection of who you are as a person and as a professional, so be authentic and genuine.