By keely aouga
Coca-Cola is one of the most popular soft drinks in the world. Well-known for its iconic red branding, this fan favorite has been gracing the shelves of stores since 1886.
While the numbers certainly support Coca-Cola's success, some consumers are starting to question the moral compass of the brand.
Some are considering turning away from the brand based on Coca-Cola's decision to not restate their DEI commitments amid the Trump administration's crackdown.
The big problem is that executives have been pretty quiet about the matter, leading the public to believe the worst.
Despite the widespread uproar surrounding the subject of DEI, the company has yet to release a public statement.
Some assume they do not plan to release a statement unless majorly pressured since the silence has gone on so long.
Interedtingly, a large majority of the public backlash against Coca-Cola at this time comes from the Latino community.
In the wake of Trump's commitment to carry out the largest deportation of undocumented immigrants ever, people are keeping an eye on the company's involvement with him.
Coca-Cola’s substantial brand presence in Mexico in particular has consumers side-eyeing them.
Mexico’s per capita consumption of Coca-Cola beverages is the highest in the world; knowing this, a boycott will surely make a difference eventually.
On top of that, there have been rumors about the company firing or reporting immigrant workers to ICE.