UPROXX, an entertainment and pop culture news site known for having a young, digital audience and expanding into Snapchat original series’ such as F That With Vince Staples or the Emmy-nominated basketball docu-series Us Against The World, was recently acquired by Warner Music Group.
“Over the past years, we’ve won the trust of our audience, along with numerous industry accolades, because of our understanding of culture, entertainment, and marketing – an approach that’s rooted in authenticity and transparency,” said UPROXX CEO Benjamin Blank in a statement. “With Warner Music Group, we just doubled down on that formula and are now able to deliver more to our audience and partners with even more access and at much bigger scale.”
Blank will continue to run the platform as CEO and Chief Creative alongside publisher Jarret Myer. This acquisition follows the news earlier this year that WMG purchased Songkick, a concert discovery app.
“With this acquisition, we grow our significance as a beacon for youth culture and entertainment,” said Myer.
The move will allow for a larger global reach and new marketing opportunities for artists, including expanding the partnerships the brand has already done with musicians such as Miguel and Vince Staples.