We’ve talked about Tristan Walker and his startup, Walker, and Company as one of our favorite Black-owned startups. Their custom hair care line, Form, which focuses on Black women’s natural hair, has been wildly popular.

On Monday, Walker and Company announced its additions to its product line BEVEL. BEVEL is a line of grooming products designed specifically for Black men. Previously, the collection consisted of the BEVEL Beard Balm, Trimmer, and T-Blade.

Now, they are offering BEVEL Body, and BEVEL Hair, Skin, and Shave collections. In total, they have launched 11 new products — including a beard softener, a face serum, and an exfoliating bar soap —  that will offer head-to-toe grooming options for Black men. The line has even gotten some good publicity from celebs like Steve Harvey.

In 2018, the company was acquired by Proctor and Gamble and set up shop in Atlanta, GA. With the new expansion of their product line, we can’t help but get excited to see what’s next for Walker and Company.