Venus Williams is joining a new arena! Hypebae reports the tennis star has become a global brand ambassador for Lacoste.
The lifestyle brand prides itself on placing talent accordingly within the brand to reach success. Venus Williams’ role will be instrumental as the company plans to develop innovative and modern clothing geared toward women. Venus Williams, who has been a long-time fan of the brand’s creative director Louise Trotter, will have a chance to combine her love for sports with their shared interest in fashion.
“I am a long-time fan of Lacoste and have always been inspired by the brand’s innovative style, beyond its tennis roots. Louise Trotter is such a visionary and the work she has done as creative director of the House is forward-thinking, inspired and constantly evolving,” Venus Williams shared, according to Hypebae. “I am thrilled to be working alongside her as the face of Lacoste’s new silhouette.”
Venus Will Support Lacoste Foundation
As Lacoste works to place equality at the forefront, Venus Williams will work alongside them to achieve this feat by supporting the Lacoste Foundation.
Created in 2006, the foundation provides skill mentoring, financial, and moral support to create social and professional opportunities for the youth and those with disabilities. Per the company’s website, it has improved the lives of over 100,000 youth and those with disabilities in over 22 countries.
To coincide with Lacoste’s newest celebrity appointment, the brand has dropped a new collection.
“Lacoste celebrates its new silhouette, at the crossroads of fashion and sport. It blends technical materials, key details, and bright colors. This look draws its inspiration from the roots of our history: on-point pieces inspired by the movement of the body, just as René Lacoste intended,” Trotter said, according to Hypebae.