“Not all of your ideas will be good,” says Nash Ahmed, as he reflects on the many ideas that he had before he moved forward with Undock — an artificial intelligence-enabled meeting platform built for the future of work.

Just last year Ahmed raised a whopping $1.6 million seed round that was oversubscribed.

The million-dollar question is, how did he do it? He sat down with Black Tech Green Money podcast host, Will Lucas to discuss how entrepreneurs should focus on selling their idea in just one sentence, advice for putting your idea out into the world even if it isn’t always complete, and how to know which idea is your best.

“The first thing you need to do is have something really exciting about what you’re building,” shares Ahmed. “Have an exciting way to tell it to your friends, to yourself, and to future customers.”

He shares that in a world filled with noise if your product isn’t exciting, it may never take off.

For him, it was about figuring out how to explain what his company, Undock, could do in one sentence.


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The sentence was: “Instantly schedule meetings without ever looking at a calendar.” From there, he would use it over and over again and credit his company’s progress to the one-liner that had potential investors asking to hear more.

“Your idea is definitely not going to be perfect. There’s a high likelihood that your idea is going to be wrong and you’re going to end up building something else. So, you just have to get started,” Ahmed says.

Ahmed, who is someone with a lot of ideas, encourages future founders and entrepreneurs to spend a little bit of time filtering those ideas and putting some reason and logic behind why you believe your idea is the next big thing.

“There’s no excuse to ever work on an idea that isn’t your best idea,” he says. “If you don’t think it’s your biggest thing, don’t work on that one, go work on your best idea, period.”

For more on how to figure out which idea is indeed your best, listen to the full episode of Black Tech Green Money podcast featuring Nash Ahmed, co-founder and CEO of Undock here: