Technology has proven to be the elite tool this year as it continues to innovate and improve industries all over.
Even more so, tech is entering the food industry in ways that overall tweaks the F&B business models to better serve their customers.
Prime example, Dashible, a subscription-based deal creation/distribution platform, and EatOkra, a location-based mobile app that helps customers easily find local Black-owned restaurants, have both partnered together to integrate their tech platforms as a means to benefit Black-owned food businesses in the U.S.
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We are excited to announce our partnership with EatOkra!! The #1 app for finding black-owned restaurants. Be on the lookout for Dashible deals at black-owned restaurants throughout the city. You can find the deals in the Dashible app or @eatokratheapp • Download both apps today and support local businesses. • • #eatokra #eatokratheapp #deals #shoplocal #supportlocal #supportblackbusiness
Thanks to Dashible’s new application programming interface, EatOkra can create and display Dashible deals for its network of 3,000+ restaurants while simultaneously making them available within their own platform, a press release shares.
“When done correctly, technology can be a powerful tool for sales and marketing,” said Dashible’s co-founder, Tony Carter, in a statement. “The Dashible API will enable us to work with EatOkra and other third-party platforms to extend our services in ways that would be more difficult to accomplish on our own.”
To offer further support for this partnership, Dashible has also added a functionality feature to its platform that enables the redemption of Dashible deals via third-party applications, with the EatOkra application being among the first.
According to a press release, Dashible’s uniquely designed mobile app not only serves Black merchants promoting local deals and customers looking for those deals, but its platform also provides a great delivery feature that has been heavily used during the COVID-19 pandemic since it’s New York launch.
This joint partnership between Dashible and EatOkra means that both platforms can service even more customers in the Greater New York area by way of their support for Black-owned restaurants in the city.
With a massive restaurant network across the United States, the EatOkra partnership will enable Dashible a path to nationwide expansion while also allowing EatOkra customers to redeem Dashible deals at participating Black-owned restaurants.