With almost five million black millennial travelers in the United States, the demand for authentic holiday destinations that allow travelers to step outside their comfort zones and be transformed is increasing year-on-year.  And for many black millennials, South Africa’s wealth of history, culture and adventure put it at the top of their bucket lists.

As a kickoff to the 2019 AfroTech Conference, Travel Noire partnered with South African Tourism to host The #MeetSouthAfrica Experience at Scott’s Seafood Pavilion in Jack London Square.

The #MeetSouthAfrica Experience offered attendees the chance to visually embrace the culture of South Africa through a visual and experiential night.


Upon arrival, guests were greeted by traditional South African drumming and dancers who invited them into the venue that was decked out with large scale images demonstrating South Africa’s wide variety of experiences including active adventure, scenic beauty and vibrant cities like Johannesburg and Cape Town.


Wine tasting stations treated guests to samples of Cape Town’s award-winning wines including Stark-Conde Stellenbosch Cabernet Sauvignon and food stations showcased Johannesburg’s unique fusion of cultural influences. 

Travel trade partners Citizen Jones Travel and 58 Stars Travel were in attendance to chat with guests about how a holiday to South Africa can deliver on their personal passions and interests. Also, airline partner South African Airway, held a drawing for a pair of tickets to visit South Africa.

Travel Noire distributed city guides for Cape Town, Johannesburg and Durban for those who were a part of the Travel Noire Plus Membership Program. The city guides provides readers with the inside scoop on the attractions and hot spots in the cities from nightlife to tours.

Interested in learning about South Africa? Visit South African Tourism at www.southafrica.net to start planning the trip of a lifetime.

Check out a video recap of the event below!

This editorial was brought to you by South African Tourism.