Are you wondering how to increase sales for your business during the holidays? Looking for ways to stand out against your competitors? Not to worry. Here are a few tips you can follow to generate leads that ultimately brings in more sales this holiday season.
4 WAYS TO INCREASE YOUR SALES THIS HOLIDAY SEASON
1. LEVERAGE THE POWER OF INFLUENCERS
During the holidays, lots of people enjoy spending money on gifts, holiday decor, and other items. Social media influencers are no different. They use tons of products during the holidays and love to show them off to their followers. By finding an influencer to showcase your product, you can help your business gain more exposure this holiday season.
2. SEND PERSONALIZED EMAILS TO YOUR CUSTOMERS
If your business has email addresses and basic information on your customer base’s sales history, you can send them personalized emails to attract more sales. Include their name and any pertinent information in your emails. For example, in your marketing emails, suggest an item they may like based on their order history. This strategy works well for a holiday marketing campaign.
3. OFFER FREE SHIPPING OR SPECIAL DISCOUNTS
Did you know that 47% of consumers don’t want to pay for shipping? That means you can use free shipping as a marketing tool to make potential customers want to shop with your business. There’s nothing worse than finding an awesome, reasonably-priced product, only to find out shipping costs are through the roof. This is one of the many reasons customers abandon their cart. Customers will appreciate free shipping, making them more likely to make a purchase.
You can also offer special discounts or sales to draw potential customers to your shop. For example, you can run a Black Friday and/or a Cyber Monday sale. Give customers a certain percentage off for a limited time only.
4. GIVE YOUR WEBSITE A COMPLETE FESTIVE MAKEOVER
Brick and mortar stores decorate their shops with all the festive furnishings. If you have an e-commerce business, you can still give it a festive look to let your customers know you’re prepared this holiday season and have some great deals to offer.
Boosting sales during the holidays can sometimes be difficult, but you can make it easier by following these tips.