TikTok has finally listened.
According to the social media platform’s newsroom, it has announced a first-of-its-kind grant that is designed specifically with Black creatives in mind. As an extension of the TikTok for Black Creatives creator incubator program, MACRO and TikTok are back, providing creators and artists with career-building resources that will not only help them to thrive on TikTok but in life as well.
“Our aim is to ensure Black creatives and artists have the resources they need to reach new heights in their careers and spearhead innovation in their respective industries,” said Kudzi Chikumbu, Director of Creator Community at TikTok, in an official statement. “We are thrilled to partner with MACRO to continue this important work of supporting creators and making their dreams come true.”
The platform teamed up with MACRO to single out 101 creators and artists across content categories that include Arts, Beauty, Education, Entertainment, Food, Music and more. Each creator was afforded the opportunity to pitch their dream creative project to TikTok and MACRO that ranged anywhere from a book to a movie to a TV show or any other content medium.
“We were blown away by the talent and the drive of these creators. MACRO is so proud to partner with TikTok and play a part in their journey,” said Stacey Walker King, MACRO’s Chief Brand Officer. “I look forward to continuing to work alongside them in their future endeavors.”
Now, as a part of the grant, 10 creators will receive $50,000 each along with personalized coaching from MACRO to turn their pitch dream into reality.
“We’re committed to supporting Black creators on and off of TikTok and are immensely proud of all 101 creators that participated in this year’s TikTok for Black Creatives program,” the platform said in a blog post. “We are so excited to see the 10 recipients of the MACRO x TikTok Black Creatives Grantthrive and flourish in their upcoming endeavors.”
Click here to meet the recipients.