A new tech-focused organization created a program aimed at helping underrepresented entrepreneurs leverage the latest business technology to simplify their workflow and focus on growth.

The Cincinnati-based NITRO! Bootcamp is designed to “power up” small owned businesses through business technology training including cloud storage, creative services, project management, and accounting. The training—made possible with a $100,000 grant from J.P. Morgan Chase & Co., Cintrifuse—is slated to take place during a one-day boot camp on February 23, 2019.

“Startups or small businesses are so focused on running their business that they’re not even using some of the best technology out there,” said Maurice Coffey, a Procter & Gamble Co. executive who’s helping with Cintrifuse initiatives to WCPO Cincinnati. “We want to make them more efficient and enable them to expand their business reach.”

Participants in the NITRO! Bootcamp, will get access to free tech-enabled products curated to help business owners save resources in their everyday practices. The program is prepared to train up to 25 entrepreneurs in February with a periodic follow-up to ensure participants retain training.

Business owners will also have access to networking and mentorship opportunities as well as free exclusive access to business software apps.

The program is for diverse business owners in the Cincinnati region who have three or more employees and an average annual sales of $100,000 up to $1 million in the last three years.

The program was created after Cintrifuse—a tech-focused organization—noticed entrepreneurs weren’t taking advantage of free business tech products and services, Eric Weissmann, vice president for communications, community and economic inclusion at Cintrifuse told WCPO Cincinnati.

While the program is orienting small businesses around tech services, the goal is not to help entrepreneurs build apps and become full-fledged tech companies.

Applications are due Monday, December 3, 2018.