It’s no secret that Black influencers especially have introduced those outside our community to the biggest trends in beauty, style, fashion, sports, and more to impact popular culture.
According to data collected by InfluencerDB, influencer marketing revenue across major social media platforms such as Instagram, Youtube, and Facebook is predicted to exceed $8 billion by the end of this year and $15 billion by 2022.
Before now, there was little to no data and public dialogue about if Black influencers are fairly compensated. As a result, London-based senior talent and partnerships lead at AGM Talent, Adesuwa Ajayi, created an Instagram account to facilitate more honest and open conversations about how much influencers earn and “explore disparities in opportunities, pay, and visibility,” Black Enterprise reports.
Users can anonymously send specific detailed information about their rates and offers in accordance with their followers and engagement rate. Transparent conversations on the page have revealed the inconsistency between how Black and white influencers are paid and the biased hiring practices of popular brands.
Although Black influencers should not have to take extra steps to get the pay they deserve, having critical conversations — like those held on Influencer Pay Gap — are necessary to close the gap.