On Mary J. Blige’s “I Can Love You,” Lil Kim’s featured verse opens with – “If I told you once, I told you twice.” That sentiment could not be more valid for the Jordan Brand.
Every year, the iconic NBA legend levels up his brand with new colorways for his coveted sneaker collection. And with total sales for the brand crossing the $5 billion threshold in annual revenue, we are getting the message loud and clear.
A History of Winning
Many people learned through his on-court presence and in the documentary “The Last Dance” that Michael Jordan is one of the most competitive and strategic athletes. For Jordan, every move he made on and off the court was about his ability to get a win.
From his in-game stats to endorsement deals, Jordan has worked to ensure his household name is expanded beyond the basketball court. This work is evident in the consistent relevance of his shoes nearly two decades since he last played basketball.
Record Breaking Revenue
During a conference call, Nike noted that the $5 billion revenue achievement was a 31 percent increase in sales during the company’s recent fiscal year, up from the posted sales of $4.7 billion in fiscal year 21.
By comparison, the Jordan Brand alone made almost as much as one of its competitors’ entire portfolios. In a press release published by Under Armour, the rival company reported $5.7 billion in sales at the close of 2021.
Why Would He Stop?
According to Women’s Wear Daily, the most successful product from the Jordan Brand is the Air Jordan 1. Initially introduced in 1985, the shoe has significant popularity today with major collaborations with brands like Supreme, A Ma Maniere, Off-White, and rapper, Travis Scott.