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LA Clippers' Kawhi Leonard Lands Equity Deal With Energy Drink Company, X2 Performance

Kawhi Leonard has skills on and off the basketball court. According to CNBC, Leonard landed an equity deal with energy drink company X2 Performance, in addition to two seats on its board of directors. X2 PERFORMANCE is widely used by pro teams in the NHL, MLB, NBA, and NFL. Their products use a patented combination of scientifically proven clean ingredients to deliver sustained performance through the generation and regeneration of adenosine triphosphate (ATPL), which is a natural molecule the body uses to provide energy. “I have been approached by many beverage and supplement brands, but I decided to join X2 because it is natural with clean ingredients,” Leonard said in a written statement. “I love the products, and the impact it’s had on my training and performance. I’m really inspiired by our X2 team and the momentum we are building.” Leonard’s plans include being directly involved in marketing as well as product innovation. “With more and more consumers looking for natural...

Shanique Yates

Nov 20, 2020