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Independent Artist Call Me Ace Uses Tech and Digital Marketing to Generate Funds For Larger Cause

The trend of merging technology and music together is becoming common practice as we enter a new tech-savvy era. Some artists tapping into the benefits of tech are even using their talents to support larger causes — much like Billboard-charting independent artist Call Me Ace whose newest music release has turned into an initiative to donate funds to’s Live Free campaign. Released in February 2020 , “Working From Home: Extended” contextualizes the definition of survival in the midst of a global pandemic and the social reckoning happening in America. As someone with personal connections to these topics, Ace is tapping into his own tech resources and digital networks to help raise funds to donate to’s new campaign, which aims to reduce gun violence, mass incarceration and the criminalization of Black & brown people in America. “My whole life I’ve known and I’ve experienced racial discrimination but to see it where it is right now has been a lot,”...

Aug 17, 2020