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NBA Reportedly Considers Equity Stake In Skims, Co-Founded By Kim Kardashian And Emma Grede

Skims continues to take the correct steps in the business world.

Samantha Dorisca

Oct 30, 2023

Dwyane Wade Joins The Chicago Sky Ownership Group — 'It’s An Incredible Feeling Being On This Side Of History'

Dwyane Wade is turning his attention toward the WNBA, joining the Chicago Sky ownership group, ESPN reports.

Samantha Dorisca

Jul 14, 2023

Black Woman-Founded Mielle Organics Becomes The WNBA's First-Ever Textured Hair Care Partner

The worlds of basketball and hair care are colliding in a historic partnership. What’s more, a Black woman founder and CEO is at the helm of it!

Ngozi Nwanji

Jul 13, 2023

Exclusive: Stackwell Capital Announces Launch Of Robo-Investing App, Plans To Team Up With NBA, WNBA To Accelerate Its Efforts

Since its inception, Stackwell Capital — founded by Trevor Rozier-Byrd —  has been on a mission to close the racial wealth gap. Now, it’s one step closer. Starting Sept. 21, users can access its robo-investing app, which will enhance their knowledge of the financial markets, according to a press release exclusively provided to AfroTech. Courtesy of Stackwell Capital The application will target Black Millennials and Generation Z Americans and aims to create better outcomes by enhancing their power and growing their wealth in the financial market.

Samantha Dorisca

Sep 21, 2022

WNBA Superstar A'ja Wilson Becomes The First-Ever Female Athlete To Sign With Ruffles

A’ja Wilson is making women in sports proud with her latest historic moment. The Las Vegas Aces superstar has inked a multi-year contract with Ruffles — marking her as the first-ever female athlete to sign with the company — according to a press release. View this post on Instagram A post shared by A'ja Wilson (@aja22wilson)  

Ngozi Nwanji

Aug 16, 2022

Candace Parker Sports Sneakers Designed By 12-Year-Old Daughter Lailaa In WNBA Season Opener

As the nation celebrated mothers this past weekend, one mommy-daughter duo took it a bit further with a special edition of sneakers that are a nod to their relationship. Just in time for her 15th WNBA season, Candace Parker sported a special pair of adidas sneakers designed by her 12-year-old daughter Lailaa Parker, reports Boardroom. “These are the moments I live for as a mother,” said Parker in an Instagram caption debuting the new kicks. View this post on Instagram A post shared by Candace Parker (@candaceparker)

Shanique Yates

May 9, 2022

New York Liberty Makes History By Becoming The First WNBA Team To Tap Into The World Of NFTs

The Women’s National Basketball Association just made a historic move in the metaverse. According to a press release, New York Liberty will be releasing a non-fungible token(NFT) to commemorate the teams opening night at Barclays Center in Brooklyn against Connecticut Sun. The collection will feature 400 NFTs celebrating nail art “through a unique Liberty lens.” What’s more, this will mark the first NFT collection from a WNBA  team. “As we look to be a team on the cutting-edge of technology and fan experiences, launching the league’s first NFT was the natural progression of our business,” said Liberty CEO Keia Clarke, according to a press release. “NFTs are the future of one-of-a-kind collectibles, and this exclusive drop celebrates the intersection of nail art culture and sports through the lens of the New York Liberty.”

Samantha Dorisca

Apr 19, 2022

NIKE, Inc. Is Officially An Investor In The WNBA

Nike continues to just do it, simple as that! In an effort to further its 25-year-long commitment to the Women’s National Basketball Association (WNBA) NIKE, Inc. has announced that it is now an official equity investor in the league in an official announcement shared with AfroTech. “Women’s sport is one of the best investments, with great potential to impact and grow the next era of basketball,” said Sonja Henning, VP, NA Leagues Partnerships , NIKE, Inc. in an official statement. “Nike has always been more than a sponsor with the WNBA — we’re a strategic partner. And we’re proud to be part of a movement that is redefining sport for a new generation — for WNBA players, fans and girls.”

Shanique Yates

Feb 3, 2022

Creative Director June Ambrose Spearheads Puma's First-Ever Women’s Basketball Collection

Women athletes and sports fans will soon be able to rock new PUMA gear, thanks to celebrity stylist and designer June Ambrose. While leading as the sportswear brand’s creative director for women’s basketball, Ambrose’s first PUMA collection will release on Dec. 1, Business Insider reports. The upcoming collection has 25 pieces, which will feature on-court and off-court footwear and apparel including jackets, leggings, hoodies and bags.   View this post on Instagram   A post shared by PUMA (@puma) “It goes from the court to the curbside,” Ambrose told Business Insider. “I’ve worked with the brand on redefining what it means to be stylish in sport. That’s been my goal, to bring style to sports.” As previously reported by AfroTech, the fashion icon snagged her role at Puma after Hip-Hop mogul Jay-Z introduced her to PUMA’s global director of brand marketing Adam Petrick and CEO Bjørn Gulden to help elevate the brand by intertwining fashion. “The connection between style and sport is...

Ngozi Nwanji

Nov 24, 2021

Exclusive: WNBA Star Skylar Diggins-Smith Inks Partnership With Social Investment Platform Public

Fresh off an impressive WNBA finals run, Skylar Diggins-Smith is striving to level the playing field on a new court. The Phoenix Mercury guard will be partnering with investment platform Public to steer conversations centered around women’s pay equity and building wealth. A partnership of this sort is nothing new for someone like Diggins-Smith, who has been a prominent advocate for the pay gap between men’s and women’s sports. She continues to place herself in positions to invest in a more equitable future for all women. “During my time in the WNBA, I’ve thought a lot and spoken up about how to improve our pay equity as players. But this is an important conversation to have outside of sports, too,” Skylar Diggins-Smith told AfroTech exclusively. “Investing in the stock market can be a great way to build long-term wealth, and I’m excited to work with Public to help the next generation of investors, especially women of color, start investing in the public markets and themselves.” As a...

Samantha Dorisca

Nov 2, 2021

Google Pixel To Become The Official Fan Phone Of The NBA Through Multi-Year Partnership

Following a successful run as a presenting partner of the Women’s National Basketball Association (WNBA), Google is making it official with the National Basketball Association (NBA). Through the partnership, Google presented search trends and analytics across digital and social platforms throughout the WNBA season, playoffs and finals. Now, the search engine giant will be expanding their partnership to officially work alongside the league, Boardroom reports. “Expanding our relationship with Google will enable fans to deepen their engagement with the game and their favorite teams during our landmark 75th Anniversary season and beyond,” says Kerry Tatlock, Senior Vice President, Global Marketing Partnerships and Media of the NBA in a press statement. As a part of the multi-year partnership, Google Pixel will become the official fan phone and first presenting partner of the NBA Playoffs, opening doors for the incorporation into ESPN, TNT and YouTube TV. In addition, the partnership...

Samantha Dorisca

Oct 19, 2021

WNBA Players' Union Introduces New Strategy To Level The Playing Field For Pay Equity In Women's Sports

Pay disparities between women and men athletes are a prominent issue that athletes have vocalized for decades but in more recent years companies are finally listening. Amongst the top five most popular sports in the country, women were consistently underpaid in comparison to their male counterparts, according to a 2019 study from Adelphi University. The most striking disparity exists between the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) with male athletes averaging over $8 million in player compensation in comparison to the $75,000 female athletes receive. Women’s fight for equal pay has been a long-fought battle that has seen a string of victories over the last few years. In 2017, the USA Women’s Hockey team announced a strike to dispute unfair wages and earned a deal where they received an increase in salaries and performance bonuses. In 2018, the World Surfing League became the first global league to award an even distribution of...

Samantha Dorisca

Aug 27, 2021

Candace Parker Is Now The First Female Basketball Player To Appear On The Cover Of NBA 2K

Black women are breaking barriers left and right! According to ESPN, Candace Parker will now become the first female basketball player to grace the cover of NBA 2K. The Chicago Sky star will represent the WNBA’s 25th-anniversary special edition NBA 2K22 game set to be released on Sept. 10. “I grew up a video game fanatic, that’s what I did, to the point where my brothers would give me the fake controller when I was younger where I think I was playing and I wasn’t,” said Parker . “All I wanted to do was just be like them. As a kid growing up, you dream of having your own shoe and dream of being in a video game. Those are an athlete as a kid’s dreams. To be able to experience that, I don’t take it lightly.”   View this post on Instagram   A post shared by Candace Parker (@candaceparker) For Parker, the historic move resonates much more now that she’s been in the WNBA for over a decade. “I think when you’re young and experience these types of things, you’re onto the next thing,” she...

Shanique Yates

Jul 14, 2021

Jordan Brand Announces Historical Campaign, Marks The Most-Ever WNBA Players To Endorse The Brand In History

Nike’s Jordan Brand and the WNBA have forged a historical partnership that’s breaking barriers for women athletes. This week, Michael Jordan and the Jordan Brand announced their new “WNBA Family” campaign endorsed by 11 emerging WNBA players, marking this as the most players in the women league’s history to cosign the brand at once, USA Today reports. According to an announcement from Nike, the brand confirmed its commitment to amplifying the work and voices of women in the league following an April photoshoot — in partnership with Ming Smith and Nicola Vassell Gallery — that captured the brand’s active WNBA athletes (Jordin Canada, Te’a Cooper, Crystal Dangerfield, Chelsea Dungee, Arella Guirantes, Dearica Hamby, Kia Nurse, Aerial Powers and Satou Sabally) alongside Jordan. The history-making gathering was held to celebrate the Jordan Brand’s largest women roster ever and marked its investment in the game’s emerging stars who have the power to shape the future of basketball...

Njera Perkins

Jun 22, 2021

Natasha Cloud's New Kicks Become Converse's First PE With A WNBA Player

After a brief hiatus from the WNBA , Natasha Cloud is back in the game and she’s bringing some new footwear! In 2020, Cloud left the game to focus her attention on fighting for social justice, and now the Washington Mystics guard is back sporting the Converse All Star BB EVO. Courtesy of Nike/Converse The “Petal to the Metal” PE is the brand’s first player’s editor with a WNBA player with a colorway that’s inspired by one of Cloud’s tattoos — a  rose tattoo,  which appears on the lateral side of each heel. According to Converse , “Petal to the Metal” is also inspired by Cloud’s ability to “bloom bravely in all areas of her life.” Illustrated by blushes of Chambray Blue, Pink Foam, and Spring Green, the colorway stands firm in the idea of a community coming together in order to inspire new beginnings. Courtesy of Nike/Converse “I wanted the shoe to signify looking to new horizons, collective growth, and regenerating oneself,” said Cloud in an official press release. Cloud was named...

Shanique Yates

Jun 2, 2021