Growing up in Jamaica with vitiligo was the foundation for the idea behind Cay Skin. However, what moved her further to create it was a modeling job where she was told to not reapply sunscreen because of its blue-silver shine, according to Forbes. The aftermath resulted in serious pain and inflammation.

Cay Skin — led by CEO Cass Devor — includes products for head-to-toe coverage in addition to a range of preferences and needs.

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A post shared by Cay Skin by Winnie Harlow (@cayskin)

With her skincare line, the center focus for Harlow is inclusivity.

“I wanted it to be representative of everyone under the sun, from light to dark,” she told the outlet. “Sun care is for everyone under the sun. It’s not just for girls who use products and it’s not just for little kids. So, I wanted this to be suitable to sit on my boyfriend’s countertop and for his aesthetic, and my countertop. And genderless and ageless.”

She continued: “I really wanted to create something from scratch. It’s so easy to slap your name on a product, but this line has so much to do with me, from the ingredients to the packaging I’ve created. This is my brainchild. I did my own campaign, but I also had to cast other models, I had to book hair and makeup, and make sure that I got the right stylist and photographer. I’ve worn so many hats when it comes to Cay Skin.”

Winnie Harlow

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