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Snoop Dogg Expands Partnership With 19 Crimes to Release Its First California Rosé

Last summer, Snoop Dogg and Australian winery 19 Crimes formed a partnership to release a special red wine blend in honor of the Hip-Hop legend’s legacy. For their latest release, the two entities have now introduced Snoop Cali Rosé, a new California blend of Grenache and Zinfandel in which the rapper hopes to make the drink of the summer, Wine Industry Network reports. So far, 19 Crimes and Snoop Dogg’s collaboration has been well-received among consumers and has given the Australian wine brand a contemporary feel inspired by the rapper’s West Coast style. “We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink,” Snoop Dogg shared in a statement. “I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!” John Wardley — TWE Marketing Vice...

Njera Perkins

Mar 17, 2021