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Wilfrid Obeng Makers Fund

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Startup Providing 'Non-Intrusive’ Audio Ads Within Mobile Games Raises $14M Series A

Music can create an out-of-world experience transforming the landscape for video gamers. Tech startup AudioMob was created on this principle and allows advertisers to monetize their content through audio ads so gamers can play freely without interruptions. “For the past two years, we have been focused on listening to our clients, gathering feedback, and improving our audio technology and products. We understand that consumers don’t want to be interrupted, advertisers want their ads to be heard and game developers want to ensure monetization does not affect retention. And now we have built products which meet all three needs,” Founder Wilfrid Obeng said, according to EU-Startups.com. AudioMob — founded by Obeng and Christian Facey — has now raised $14 million in a Series A funding round, TechCrunch reports. The round was led by global venture capital firm Makers Fund and multi-stage capital firm Lightspeed Venture Partners. Sequoia Scout Program, Google and more also participated in...

Nov 9, 2021