The winners are in!

Barefoot received a record number of applications for its latest #WeStanForHer initiatives, but only five made the cut.

The 2021 New Voices + Barefoot #WeStanForHer campaign is a celebration of Black women entrepreneurs. It has a mission to support the women as the company continues to drive toward economic equity for the Black community.

In a partnership with New Voices Foundation, the grants celebrate, recognize and uplift Black-women-owned business founders and their unique journeys along the way.

Each grant recipient will receive $10,000 to go toward the development of their business as well as to support their entrepreneurial spirit.

Grantees will also receive exclusive coaching and mentorship from the New Voices Foundation to help them work toward furthering their business endeavors.

A new leg of the grant this year includes the amplification of the 2021 grantees’ businesses through the use of Barefoot’s own platforms and resources to bring awareness to the brands and companies.

“The #WeStanForHer program is a celebration of the Black community. To continue to see positive change, Barefoot is committed to recognizing the talents and gifts that stem from resilient Black-women,” said Shannon Armah, Sr. Associate Brand Manager for Barefoot in an official press release shared with AfroTech. “As a brand that strives to bring people together by creating moments of fun for everyone, directly supporting the efforts of Black women-owned businesses is essential to our mission. We stand to learn a lot from the Black community and, true to our values, Barefoot will always listen to the inspiring voices.”

Grant recipients include the following:

“New Voices Foundation is thrilled to once again join forces with Barefoot to support Black women entrepreneurs on the 2021 #WeStanForHer grants program,” continued Richelyna Hall, Chief Impact Officer for New Voices Foundation in the statement. “By investing capital, access, and expertise through coaching and mentoring in this new group of Black women business owners, we are continuing our mission to create an inclusive entrepreneurial ecosystem, and to have a lasting impact on our economy, and in the communities and families of Black women.”

For more on the 2021 New Voices + Barefoot #WeStanForHer Grant recipients, click here.

#WeStanForHer

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