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Equinox Has Launched A $40K Gym Membership With A Lab-Test Startup — Here's Why

Equinox has reportedly launched the world’s most expensive gym membership. According to NBC News, the exclusive fitness chain has kickstarted a $40,000 annual program geared toward helping people improve their overall health and longevity. In partnership with lab-test startup Function Health, Optimize by Equinox, is a personalized health program curated by the company to equip participants with a variety of services, including personal training, nutrition plans, sleep coaching, and massage therapy. “It’s really a paradigm shift in how we’re able to live with vitality and avoid suffering,” Jonathan Swerdlin, co-founder of Function Health, said. “It deals with what’s above the surface, your abs and glutes, which you can see in the mirror, that are great. But it also deals with what’s below the surface and what you can’t see in the mirror. And that’s revolutionary.”   View this post on Instagram   A post shared by Equinox (@equinox) Kicking off with a range of tests, t he program is...

May 6, 2024

Al Harrington's Wellness Brand re+Play Partners With NBPA To Provide More Athletes Access To Recovery Tech

Just like his multinational cannabis brand Viola, Al Harrington’s Wellness’ re+Play has found success. According to Boardroom, the performance-based wellness and recovery line has teamed up with the National Basketball Players Association (NBPA).

Jul 12, 2022

How Multiple Leaps Of Faith Has Led CEO And Media Mogul Necole Kane To Live Out Her Purpose

Allow her to reintroduce herself! As a self-proclaimed “queen of career pivots,” Necole Kane is the epitome of persistence personified. Her initial claim to becoming widely recognized on the worldwide web began during her late 20s. Before today’s blogs like The Shade Room took over our timelines, Kane was behind the popular celebrity news and gossip blog Necole Bitchie. While the former blogger had great success with the platform — raking in 20 million visitors every month — a shift began of what she wanted for herself. There was an apparent sense of emptiness in both her personal life and in the media. Therefore, after a seven-year run, she shut down the site. The end of that chapter cleared the way for Kane’s ultimate rebrand. “I’m learning that as I create companies to always have them represent my personal growth and where I am in life,” she told AfroTech. “When I crossed over into my thirties, that’s when I started looking for more purpose and intention. I started looking...

Mar 31, 2022

Kevin Durant Inks Deal With Weedmaps To Change The Conversation Around Cannabis For Athletes

Kevin Durant is one of the latest public figures to lend a helping hand to the cannabis space. However, instead of cashing in like other celebrities, he’s more focused on a plan to destigmatize the industry. Earlier this month, the Brooklyn Nets player and his investment firm, Thirty Five Ventures, in addition to its sports media network, Boardroom, inked a multi-year deal with cannabis e-commerce company Weedmaps — dubbed the “Yelp for pot.” The inclusive collaboration will reportedly combat the many misconceptions around cannabis and advocate for its legalization. Moreover, the new partnership includes a sponsorship deal with Boardroom that will help advance the conversation around athletes’ use of cannabis and its wellness properties that can be beneficial for recovery. In addition to that, Boardroom will also work with Weedmaps to produce an original content series, which is tentatively slated to debut in 2022. “Now more than ever, there is so much opportunity for growth in the...

Aug 31, 2021

Health And Wellness Advocate Will Smith Becomes Fitbit's Newest Ambassador

Will Smith ’s fitness journey on Instagram has been inspirational to watch as he puts health first. Now, fans can join in and get in shape with him and his trainers. The actor , rapper and producer recently became the newest ambassador for Fitbit — a fitness and activity tracker. According to a blog post, Fitbit Premium members will have access to exclusive content of Smith’s video series for not only focusing on physical wellness but also fitting mental wellness into one’s daily routine. The first session will be available on Sept. 27. Smith has been sporting the Fitbit Charge 4 and an upgrade of the Charge 5, Fitbit’s latest device, is on its way. Along with the news of Smith’s partnership, the fitness company revealed the new Charge 5 in its press release and it’s set to take health and fitness tracking to the next level. Fitbit describes its wellness benefits as “helping you keep a pulse on your stress, exercise readiness, heart health and overall well-being all in a thinner...

Aug 26, 2021

BLAQUE Launches First All-In-One Fitness & Wellness App Dedicated To The Black Community

This Juneteenth, it’s not only important to commemorate the value of Black liberation, but health and wellness as well — according to this New York city-based fitness club. Blaque — known as the first luxury fitness experience designed by Black people, for Black people — understands that our community has specific needs for wellness services because of the disproportionate rate at which preventable diseases affect us. This is what prompted the platform to launch The BLAQUE Movement App — the first all-in-one fitness app that caters to Black people. “Our mission [at BLAQUE] is to help Black people live their best lives through optimal fitness and wellness,” the company shares. “Our app-driven coaching program is built by fitness and wellness professionals and provides a customized, interactive and focused approach on cultivating members’ optimal well-being.”   View this post on Instagram   A post shared by BLAQUE.INC ( According to BLAQUE, the new app’s features include...

Jun 18, 2021

Franchisor Hakika Wise Is Using Her Business Of Stretching To Boost Wellness And Generational Wealth

When franchisor Hakika Wise — founder of Kika Stretch Studios — set out to establish her many stretching studios across the country, she had a mindset of being a boss who also helps build others up to achieve boss status too. As one of the first Black women franchisors in the world, Wise knew she had stumbled across something historic in growing her business. However, she knew the work didn’t stop there. With very few Black and brown franchisors, Wise took it upon herself to use her business as a vessel to encourage others to join her on the path to becoming self-made business-owners. As AfroTech previously reported, Wise’s idea to start her own franchise of stretch studios was fueled by her desire to stand out in the business world with a concept not many others were invested in. Through her unique stretching technique and chain of studios, Wise has been able to prove just how lucrative the fitness and wellness industry is. Not only has she helped thousands of people improve their...

May 20, 2021

Dr. Margaret Towolawi Left Her Job To Start The First Black-Owned Direct Primary Care Practice In Washington

Medical physicians have been overworked more than ever this past year, and Dr. Margaret Towolawi took matters into her own hands when the burnout became too real. Dr. Towolawi is a board certified family physician who has been practicing for over a decade in the Seattle area. She cares for children and adults through a variety of services including women’s health , gender affirming care and chronic disease management. Dr. Towolawi previously worked for a large medical group but she left to launch Nurture Wellness Center, her own direct primary care practice which officially opened for business last month. “After close to eight years, I found myself burned out with over 2,000 patients assigned to my patient panel,” Dr. Towolawi told AfroTech in an interview. “Opening a direct primary care practice, with a focus on lifestyle medicine, has been my personal solution to addressing many of the problems within the traditional healthcare setting for physicians and patients alike.” While it...

Apr 22, 2021

LeBron James, PepsiCo Launch an Energy Drink That Provides Mental Boost and Immune Support

PepsiCo is partnering with NBA player and philanthropist LeBron James to launch a new kind of energy drink, according to a press release. MTN DEW RISE ENERGY has no sugar but it’s packed with nutrients to provide a mental boost and some immune support. The new drink was created to help people kickstart their mornings and conquer the day, a press release states. The launch of MTN DEW RISE ENERGY is the first installment in PepsiCo’s multiyear partnership with James as the company plans to expand on the icon’s wide range of work. “It’s important to me that I believe in the brands and products where I invest my time. When I first learned about the message behind the drink – the fact that every day is a chance to rise for all of us – that really resonated with me,” James said in a statement. “The ability to rise and find motivation to do more and be more every single morning is powerful. I’m excited about the opportunity to bring that to life through this partnership with PepsiCo.”...

Mar 17, 2021

Holiday Gift Guide: Last-Minute But Totally Perfect Black-Owned Gifts For Your Favorite People

By now, you’re probably scrambling to find the perfect holiday gift for several people in your life—your tech-obsessed bestie, your book-loving bae, and your neighbor who helped you stay sane during the pandemic. Either way, here’s a list of last-minute gifts from Black-owned businesses that you can shop right now (except Telfar, of course!).   View this post on Instagram   A post shared by kimberly not kim (@museummammy) Black Futures, $40 Authors Kimberly Drew and Jenna Wortham have curated a collection of Black works—from compelling essays to dazzling art to provocative memes—to present what it means to be a Black creator today. Get one for you and your fav book lover.   View this post on Instagram   A post shared by Yo Soy AfroLatina (@yosoyafrolatina) Yo Soy Afro Latina Negrita Mug, $20 Coffee, tea, or eggnog, this ceramic mug is the best way to drink your beverages.   View this post on Instagram   A post shared by Moonlight Roller (@moonlightroller) Moonlight Roller Skates,...

Dec 15, 2020

9 Holistic Health Practitioners, Herbalists and Advocates Who Promote Preventative Wellness on Instagram

Chadwick Boseman ‘s passing on Friday, Aug. 28 rocked the world. His fans and colleagues not only mourned his untimely death at age 43 but were also shocked by the news of his silent battle with colorectal cancer. Boseman was diagnosed with the disease in stage three in 2016 but remained tight-lipped about his health as he brought massive characters to the silver screen, including Jackie Robinson, Thurgood Marshall, and most notably, Marvel’s Black Panther. And while Boseman’s transition has been an unfortunate addition to the list of lives lost this year, it has also highlighted the need for more Black people to get regular screenings for the disease. According to the American Cancer Society, Black men and women get colon cancer at higher rates —24 and 19 percent, respectively—compared to other races. Additionally, INOVA says that Black people have the highest incidence of colorectal cancer and have the shortest survival rate of most cancers. In honor of Boseman’s life and legacy,...

Sep 7, 2020

These Co-Founders Turned Frustration into a Diverse Community of People Practicing Self Care

Shine co-founders, Naomi Hirabayashi and Marah Lidey are just two of a small few women of color who have received VC funding — let alone raise over $10 million in venture capital. Embracing their power as unicorns at the intersection of venture capital, wellness, and technology, the dynamic duo is committed to cultivating relatable self-care experiences for a diverse group of people. With a community of four million across 189 countries and an award-winning iOS and Android app, the Shine app provides support around your mental and emotional health. From accessing a community for support and searching a library of audio meditations to listening to a pep talk — the Shine app is your all-in-one self-care companion. While people of color are severely underrepresented in the wellness space, Shine is committed to letting users connect with other Shine members to share tips, motivation, and support from others who are working on being their most authentic selves. Recognized as 2018 Women’s...

Mar 2, 2020

From Greene Realty to Greene Moments: How One Real Estate Entrepreneur is Building a Business Empire

Augustine Diji is no stranger to real estate. He grew up the son of a proud psychiatrist who practiced in Buffalo, New York. Early on, his father planted the seeds of ownership and strategic action. The memory cemented his understanding of property acquisition as a tool for wealth building that would change his own life trajectory. While Diji became an adult and went on to practice law, his understanding of real estate and related issues enabled him to easily acquire several properties to build wealth. However, the economic downturn of the late 2000s found him in danger of losing his very foundation. Over a two-year period, Diji fought desperately to retain all that he had worked so hard to acquire. The battle to maintain his property represented a personal and professional tug of war in other areas of his life. Diji emerged, but not unscathed. Grateful for having overcome his situation, he turned his experience into opportunities to give back. He began coaching friends and...

Feb 5, 2020

If Big Tech Values Wellness, It Needs To Address Online Harassment

Wellness culture has continued to expand within the tech scene. From straightforward apps that help you track menstrual cycles to ones that guide you through meditation, tech has found multiple ways to address wellness. However, as the conversation continues to expand, the tech industry needs to turn a reflective eye inward. Wellness can’t be seen as just composed of individual choices. While apps and advertisements promoting “wellness” are great, what does that mean when some of tech’s biggest players run toxic sites? Earlier this year, a survey from the Anti-Defamation League found that 2018 was a record year for online hate and harassment. Over half of the respondents reported that they experienced hate on Facebook. Twitter and YouTube came in at 19 percent and 17 percent, respectively. This is big because when you ask people to name social media platforms, Facebook, Twitter, and YouTube are often names you’ll hear first. While anyone can experience harassment on social media,...

Sep 8, 2019

Grind Culture Is Not Sustainable

If you look through social media, grind culture is romanticized across platforms. This idea of always working, always creating, and doing so without giving yourself a break has become the “key” to success — just ask some of tech’s biggest names. “There are way easier places to work, but nobody ever changed the world on 40 hours a week,” Elon Musk tweeted, back in November of 2018. But if you love what you do, it (mostly) doesn’t feel like work — Elon Musk (@elonmusk) November 27, 2018 Here’s the thing: it doesn’t matter how much you love your job — it’s still work, which means you still need to take breaks from it. I have been writing since I was ten years old but I clock at least eight hours a day on my computer between my day job and freelancing. I’m not going to spend another eight hours working on different side projects. People often bring up celebrities or members of the one percent to guilt working-class people into throwing themselves in daily jobs or extra side hustles....

Sep 5, 2019