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Tennis Star Sloane Stephens Becomes First WTA Player To Ink Deal With Wellness Brand WHOOP

Arguably a match made in heaven, Sloane Stephens will be joining forces with wearable wellness brand WHOOP, making the star athlete the first Women’s Tennis Association (WTA) player to partner with the company. “This partnership with WHOOP makes perfect sense for me because it’s a brand that has become absolutely integral to my training routine,” Sloane Stephens told Boardroom. “As an athlete, I’ve had the opportunity to learn from incredible trainers and doctors over the years, but never have I had access to this amount of physiological insight on my phone.” Before the partnership, the US Open champion was already an avid consumer of WHOOP, as she used their band during the 2021 season to keep a record of data and feedback to gauge her recovery, sleep, and training, according to Boardroom. Now, Sloane Stephens will have an audience as she showcases the wellness brand on social media, real-life activations, and through cross-platform content. More recently, the tennis star also...

Samantha Dorisca

Dec 14, 2021

This "smart" denim jacket can do even more to help with your commute

Last fall, Levi’s launched a Commuter Trucker Jacket in collaboration with Google that promised to help people screen phone calls, play and control music and get directions on their commute with easy-to-use physical commands. This week the jacket, which uses software called Jacquard, got a platform update that will bring even more functions to users . Jacquard will now be able to save your location, give you an alert when your Uber has arrived, and it uses Bose’s Aware mode technology to keep listeners aware of ambient sounds that may lead to their safety, even while listening to their own audio sources. Through a mobile app, users can now connect their ride-sharing service of preference, either Uber or Lyft. Once set up, you’ll get alerts when your ride is three minutes away and when it arrives. Check out the jacket in action below — and what other functions would you love to see in wearable tech like this denim jacket?

Christine Cauthen

May 17, 2018