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This CEO Launched the First Streaming Service for Multicultural Audiences

As Netflix and Hulu dominate the streaming market with original series and classic movies, newcomer VumaTV aims to offer viewers something different — multicultural content that represents the diversity of streaming audiences. Founder and CEO Alberto Marzan , an award-winning media, technology, and marketing entrepreneur has plans to make the video streaming world more inclusive by giving viewers what they want — diversity. “Intellect is a universal language—and with VumaTV, we’ve created a streaming experience that is both elevated and inclusive,” Marzan said in a press release . As more viewers want to see themselves and their culture on their TV screens, VumaTV is dedicated to reaching people from all walks of life. “Viewers are demanding a more representative media reality and are increasingly interested in streaming content curated from cultures across the globe. Although audiences are more diverse than ever before, traditional media has not kept pace—and for most of the world,...

May 22, 2020