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How BET's Successful Virtual Pivot Made History and Changed the Future of Awards Shows

Last year at the height of the COVID-19 pandemic, all in-person events were upended in the entertainment industry, leaving many to wonder how things would carry on while people quarantined at home. With the introduction of remote events such as VERZUZ and other digitized programming, many industry-style happenings began to pivot to virtual formats to continue creating quality immersive experiences. A key player in making this happen was none other than BET and its 2020 awards shows. With a virtuous spirit and forward-thinking mentality, the network single-handedly made history and created the new gold standard for awards shows. It all started with the network’s broadcast special, “Saving Our Selves: A BET COVID-19 Relief Effort,” a program designed to help support communities of color hit hardest by COVID-19’s harmful impact. Join us in a celebration of hope – A BET COVID-19 Relief Effort, hosted by Anthony Anderson, Regina Hall, Terrance J and Kelly Rowland. #BETCovidRelief...

Njera Perkins

Feb 1, 2021